Indiblogger has been my favourite blogging community so far, and it is showing no chances to change any soon. The contests, happy-hours which helped me buy my own DSLR (yayyyyieee), the extravagant blogger meets and the real interaction and genuine feedbacks on your blogs from their page is pretty amazing. In other words, it’s a perfect paradise for a blogger. And the cherry to top on the cake is that everything is COMPLETELY free.
So one of the many events that IB hosted was this meet on 19th December, 2015 at Blue Frog in association with Flipkart. Flipkart is starting its new line on kids which shall have everything a kid need right from toys, clothes, educational materials to talking dolls. The main idea behind this was to gather all stuffs a kid needs under a single virtual roof. Pretty good thought!!
The venue was really adorable. The staff at Blue Frog was kind to greet us with cocktails and starters after which a tempting buffet for lunch was presented. After filling our tummies, the main event started. Kalpana behara, the person behind justkalpana.com was invited to enlighten the readers on her thoughts about writing and how to overcome writer’s block. She also focussed on how her comics came into existence and how her son plays an important role in her blogging career of 15+ years.
After this, Flipkart panel discussed the trends and pros cons of ecommerce. Thereafter, Blunder in the code performed and Ad-Mad and then the event concluded with photo session. The major trends discussed were of great importance and interest, of which will discuss few here.
One of the most important trends was availability of items under one roof. It focussed on how Flipkart encourages international as well as local sellers to list their items and thus enabling worldwide virtual sale structure.
Other important one was how if the size doesn’t fit perfectly, an item can be returned and then the corresponding seller has to adjust the re-delivery cost in his profit section, which teaches him to be more perfect next time. The Barbie being the most liked toy, Mickey mouse and Chota Bheem followed. Talking doll is now getting more likes from Indian crowds.
Also the impact of sales was widely evident. And maintaining quality of product during the sale is one thing Flipkart has always focussed on. One of the blogger enquired why Flipkart couldn’t provide a facility for bulk retailers to which the panel promptly replied it doesn’t encourage business from bulk buying however there is a facility for corporate buyers to buy in bulk for a certain occasion or so.
All these trends helped bloggers understand the working of ecommerce behind the curtain and what goes in making of such a huge shopping hub virtually. At a personal level, I have always been a Flipkart customer and this session helped me understand how things function at their side of the end.
Flipkart with its variety, sales and product quality; like always has been a winner in ecommerce section and it definitely looks like it won’t stop doing so in the near future.
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